NEW YORK – Gas Station TV (GSTV), a new retail-based television network available to gas stations across the country, has chosen ABC New Media Sales, a division of ABC National Television Sales, as its exclusive national advertising sales representative. The multi-year agreement, effective immediately, was announced today by Adam Bleibtreu, president, GSTV, and John Watkins, president of ABC National Television Sales.
In addition, GSTV will deliver content from ABC, a prominent U.S television network, together with participating local ABC owned and affiliated stations including local news, weather forecasts and traffic updates. GSTV programming, refreshed multiple times during the day, will air on 20″ daylight viewable LCD monitors embedded into gas pumps. The full-motion video and stereo sound of GSTV will be broadcast throughout gas stations.
“ABC New Media Sales’ extensive advertiser and agency relationships, along with the proven appeal of ABC content, add major momentum to the GSTV launch and rollout.” Mr. Bleibtreau of GSTV said. “We look forward to creating a dynamic media experience for both the consumer and the advertiser.”
ABC’s New Media Sales group will support GSTV’s brand reach within the advertising community, as well as the network’s overall promotional initiatives. Tapping ABC New Media Sales sophisticated research, marketing and promotional resources, GSTV will have the capability to assist advertisers in shaping messages most effective for the retail-based network and its audience.
“GSTV’s full audio and video experience will offer a highly valuable television experience for consumers at the pump, as well as tremendous opportunities for advertisers seeking to reach this significant place-based audience,” said John Watkins, president of ABC National Television Sales.
GSTV’s relationship with local ABC owned television stations also strengthens the network’s ability to drive retail sales and promotions for its advertising partners. GSTV currently features advertising from include Allstate, Chevrolet, ditech.com, Goodyear, Pepsi and U.S. Smokeless Tobacco Company.
Media ContactsKeith Donovan
Airfoil Public Relations for GSTV
(248) 304-1455 – office
email@example.com Julie Hoover
(212) 456-6641 – office