DETROIT, Mich. – The world’s largest manufacturer of gas station equipment, Gilbarco Veeder-Root (Gilbarco), has announced a partnership with Gas Station TV (GSTV) to convert fuel stations nationwide into media centers. Gilbarco will install 20″ daylight viewable LCD monitors with stereo sound into each gas pump at participating stations. GSTV, an IP-based digital television network, delivers content from ABC, a prominent U.S television network, together with participating local ABC owned and affiliated stations including local news, sports, weather and traffic to refueling motorists.
“The GSTV value proposition of enhanced customer experience through conveniently-delivered, relevant content is powerful,” said Richard Browne, vice president marketing, Gilbarco Veeder-Root. “Broadcast video dispenser top units are a nice complement to our SMART Merchandising system, The rich, visual content displayed via GSTV draws customers to a retailer, while valuable local offers and coupons can drive customers inside the store.”
A relationship with ABC for content and advertising sales enables GSTV to provide the installed equipment and service at no charge to retailers meeting specified volume requirements. In addition to integration into new dispensers, GSTV is easily retrofitted into the large installed base of Gilbarco dispensersÑgiving retailers the ability to carry the network without a total station overhaul.
Through this alliance, the GSTV system will be made available to Gilbarco’s high-volume gas retail customers. Another key component of the agreement is the development of marketing and promotional programs designed to increase incremental retail revenue for participating retailers.
“In launching GSTV, we wanted to be certain that we were offering the absolute best product available,” said David Leider, CEO, GSTV. “Partnering with Gilbarco made perfect sense; the Gilbarco name is synonymous with quality, while the organization’s size, nationwide support network and leading dispenser technology platform provide GSTV with an optimal launching pad.”
The average length of time consumers spend at the pump is four minutes. GSTV has developed a programming schedule to maximize the information sharing for that time period. Content on the network is updated several times per day to keep it relevant and fresh each time a customer visits.
Programmable on a station-by-station basis, a significant portion of the programming on GSTV is dedicated to delivering messages that directly promote each retailer’s convenience store offerings. With up to four customized, promotional messages airing during each customer’s visit, GSTV enables retailers to drive the pay-at-the pump customer back into the store.
Ongoing, GSTV and Gilbarco will continue to expand their relationship through the development of an end-to-end system integrating Gilbarco’s SMART Merchandising promotional couponing system.
“We believe that GSTV’s digital media solution featuring ABC programming will not only enhance the customer experience but generate profits for our fuel retailers by driving more traffic into their stores,” Browne said.
To achieve national distribution, GSTV has signed a long-term, exclusive contract with Murphy USA, to install the GSTV network in 900 Murphy gas stations located in Wal-Mart parking lots across the U.S. The network is currently available at five Murphy USA sites in Dallas. Nationwide rollout will begin in September when more than 100 Murphy sites go live in Dallas, Atlanta and Houston
About Gas Station TV
GSTV is an IP-based digital television network offering select ABC programming; local news, sports, weather and traffic; original content and advertising. GSTV also carries Amber Alerts and select PSAs as part of its programming. GSTV is building a national digital media network with compelling programming and unique advertising opportunities for the marketplace, and an unrivaled gas retailer consumer entertainment experience. Content programmed for a highly desirable, captive audience on the network can be specifically tailored to geography and time of day. GSTV has secured associations with ABC, a prominent U.S. television network; Murphy Oil USA, Inc., the premier “big box” gas retailer in the nation, with approximately 1000 stations at Wal-Mart stores; Gilbarco, the world’s largest manufacturer of gas retailer equipment and technology; and Delphi Display Systems, the market leader in outdoor digital video display systems. With full motion video and audio, GSTV is a proven tool for enhancing the customer experience and increasing the revenue stream for participating gas retailers.
About Gilbarco Veeder-Root
Gilbarco Veeder-Root and Gasboy are leading suppliers of integrated fuel control, site management, and support services for petroleum marketers and commercial fueling enterprises worldwide. (www.gilbarco.com, www.veeder.com, www.gasboy.com)
Media ContactsKeith Donovan
Airfoil Public Relations for GSTV
(248) 304-1455 – office
firstname.lastname@example.org Lucy Sackett
(336) 547-5607 – office