Advertisers Become Big Fans of Gas Station TV

Marketers find a welcoming captive TV audience at the gas pump as network expands to three more major U.S. cities

DETROIT – Gas Station TV (GSTV) has seen the digital-video innovation become a major hit with advertisers and will expand in the second quarter to bring on-screen entertainment and information to drivers at gas pumps in America’s top-three markets.

GSTV’s 20-inch LCD screens will be entertaining motorists who pump their gas in Chicago, New York and Los Angeles. They will join those in Atlanta, Dallas and Houston who have become eager captive audiences for the network’s information and entertainment programming, and marketing messages that keep them engaged while they fill their tanks. GSTV broadcasts news, sports, weather and select ABC Network content on over 1,000 screens in major metro areas. By the end of 2007, consumers will be enjoying GSTV on more than 6,000 screens in the nation’s top 10 markets.

Advertisers indicate they are recognizing that unlike TiVo-hindered conventional television advertising or consumer-controlled messages on the Web or mobile devices gas stations provide a captive audience in a setting where entertainment does not currently exist, but is desired. The GSTV team took the lead in rolling out this new phenomenon in digital video, attracting such top marketers as Chevrolet, Dodge, Jeep, Progressive Insurance and 1-800 Flowers. These and other marketers are turning to GSTV with an enthusiasm that has been severely lacking in the marketing industry until now.

“The media world is not changing it has changed. GSTV is focused on creating the kind of engaging environment marketers are craving”, David Leider CEO, Gas Station TV.

“Our audience is car buyers, and GSTV is the only broadcast medium that ensures nearly 100% of viewers fit that target demographic, which is very valuable to Dodge,” said Dodge Senior Manager of Communications Mark Spencer. “Gas Station TV simply makes sense for our brand. We have the opportunity to influence consumers when they are free of all other distractions and engaged with relevant content.”

Drivers love GSTV too. A recent Nielsen Media Research study found 77 percent of respondents looked at or listened to GSTV while refueling at stations with the service, and 89 percent intend to watch or listen to it on their next visit. Brand recall was extremely high averaging around 40 percent.

Leider and his team anticipated the new TV format’s success and its impact on the digital-video landscape, pointing out, “GSTV offers something nobody else in the marketplace can match a truly dynamic entertainment experience to a large captive audience of highly desirable mobile customers. By providing relevant entertainment and advertising at the pump, we’ve built a great relationship between our content and audience.”

About Gas Station TV

Gas Station TV is an IP-based digital television network at the pump. Captive consumers are engaged for 4.5 minutes during their pump transaction with nothing to do. There is only one channel, no remote controls, DVR’s or PC multitasking. GSTV provides a programming experience with select content from the ABC Television Network, as well as local news, weather, traffic, and sports to engage users and enable marketers to connect with mobile consumers like no other media. The content, programmed for a highly desirable and captive audience, can be specifically tailored to geography and time of day. Currently on over 1,000 screens in multiple top 10 markets, Gas Station TV will be on over 6,000 screens at leading gas retailers in the Top 10 DMA’s in 2007. GSTV is a proven tool for driving business for advertisers and increasing the revenue stream for participating gas retailers.

Media Contacts
Keith Donovan
Airfoil Public Relations for GSTV
(248) 304-1455 – office
donovan@airfoilpr.com