CBS Fuels Market Presence With Gas TV Deal

  • MediaWeek

CBS is expanding its out-of-home presence at the gas pump. Through a deal with Gas Station TV, CBS will deliver breaking news and headlines from CBS News and entertaining and informative segments from CBS’s network line up to GSTV’s 5,000 screens at pumps nationwide. Terms of the deal, which does not include sharing ad revenue, were not disclosed.

Gas Station TV formerly partnered with ABC, which provided sales support and content to the gas pump network. ESPN, which inked a deal with GSTV last May, will continue to provide content. NBC has a deal with VST Media Network, to provide content to FuelCast Network.

The pact exposes the CBS brand to more than 30 million viewers a month in more than 300 cities in the U.S., including some of the nation’s largest including New York, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas, Houston, Atlanta, Detroit and Tampa.

Gas Station TV provides an excellent new outlet for CBS in the fast growing category of digital out-of-home media, said George Schweitzer, president of CBS Marketing. The viewing experience and reach they provide dovetails perfectly with our strategy of finding unique ways to reach a captive audience for our content when viewers are out of their homes.

In addition to GSTV, CBS out-of-home video networks include CBS Outernet (the retail network previously known as SignStorey), as well as other place-based networks in airlines, supermarkets, shopping malls, hair salons, doctor offices and auto service centers.