DETROIT, Mich. — CBS has signed a deal with Gas Station TV (GSTV), a provider of pump-top screens and digital gas station media, to provide viewers with a mix of daily updates and customized content.
As part of this exclusive relationship with CBS, GSTV will deliver its viewers breaking news and headlines from CBS News as well as entertaining and informative segments from CBS’s programming lineup.
GSTV previously had a deal with ABC for content that had been in effect since 2006. No reason was given for the switch.
“Gas Station TV provides an excellent new outlet for CBS in the fast growing category of digital out-of-home media,” said George Schweitzer, president, CBS Marketing. “The viewing experience and reach they provide dovetails perfectly with our strategy of finding unique ways to reach a captive audience for our content when viewers are out of their homes.”
With more than 30 million viewers a month in more than 300 cities across the United States, GSTV has garnered attention by expanding to the nation’s top media markets and securing partnerships with recognized advertisers, gas station retailers and pump technology providers.
“We’re transforming the gas station into a true media destination for consumers, marketers and retailers alike,” said David Leider, GSTV CEO. “In partnership with CBS, we’re providing a richer, more dynamic content experience than ever before, and creating new opportunities for our advertising and retail partners. Consumers will notice the difference, and we’re confident that our business partners will see the results.”
In addition to the partnership with Gas Station TV, the company owns CBS Outernet, previously called SignStorey. CBS also distributes video programming to many outlets including airlines, supermarkets, shopping malls, hair salons, doctor offices and auto service centers.