Destination Media, the leader in out-of-home digital media, today announces the promotion of Catherine Archer from content producer to marketing manager. The promotion is a reflection of the continued expansion of digital out-of-home media and an increased demand from the advertising community for more targeted campaigns.
In this role, Archer is now responsible for the management and execution of all creative projects for the company and oversight of the marketing efforts of the Gas Station TV and C-Store TV networks. She now also works with the sales and account management teams to create powerful customized programs for advertisers using mobile, interactive, and Gas Station TV’s unique marketing position to reach consumers at a moment of focus while they are on the go.
Continuing the responsibilities of her previous role at Gas Station TV as content producer, Archer produces, writes, art directs and supervises the development of unique spots for paid advertisers, promotions for gas retail partners and public service announcements. Archer also is responsible for creation of the company’s online and print marketing collateral, developing brand messaging, directing the public relations team, and managing ongoing relationships with partners.
Archer holds a bachelor of arts degree in telecommunications, information studies and media from Michigan State University.