Destination Media, the leader in out-of-home digital media, today announces the addition of Nancy Steinfeld as senior vice president national sales, western region. Expanding the company’s national reach, this position reflects the increased advertiser demand for the digital out-of-home medium and continued expansion of Destination Media.
Based in Los Angeles, Steinfeld is responsible for national sales and marketing initiatives for the Western region, which includes California, Washington, Oregon, Nevada, Arizona, and Colorado. Steinfeld will oversee the sales efforts of Destination Media’s Gas Station TV and C-Store TV networks. She will also work with the sales and account management teams to create powerful and customized programs reaching on-the-go consumers through mobile, interactive and highly targeted campaigns.
Previously, Steinfeld was a national account director for National CineMedia, in-cinema advertising. She brings to Destination Media more than 10 years of media sales and marketing experience, including print, out-of-home and non-traditional advertising. Steinfeld has held advertising sales positions at Premiere magazine, Gemstar-TV Guide, US Weekly and Paramount Pictures Corp.
Steinfeld received her bachelor’s degree in psychology from the University of California at Santa Barbara and studied movie marketing at the Academy of Motion Picture Arts & Sciences.