C-Store TV Network Launches in San Diego and Phoenix Markets; Expands within Los Angeles

Gas Station Owners Eager to Qualify for Installation of the Nation's Largest and Most Respected Gas Media Network to Boost C-Store Sales

Destination Media, the industry leader in digital out-of-home television, announces live from the NACS Show* that the much anticipated C-Store (convenience store) TV network expanded to additional locations in Los Angeles and launched its network in the San Diego and Phoenix markets.

Mirroring sister network Gas Station TV’s expansion and roll out plan, C-Store TV will continue to aggressively install in locations already equipped with the Gas Station TV network across the top 30 DMAs. With this continued growth, Destination Media’s reach will top 250 million viewers annually by the end of 2008. This continues the rapid penetration of Destination Media’s networks in more than 20 major media markets including the top-13 DMAs. Destination Media’s Gas Station TV network reaches more consumers in top DMAs than any other at-the-pump network.

The Gas Station TV/C-Store TV “power duo” creates a complete media destination for consumers and marketers. Promotional ads on Gas Station TV direct customers into the convenience store where they receive reinforced messaging on C-Store TV. This enhanced combination has shown to increase revenue at the valuable point-of-purchase for gas station owners as well as advertisers on the network.

“C-Store TV’s accelerated expansion into five total markets in the top-30 DMAs is a direct result of increased demand from gas retailers to reach and influence customers that visit the c-store, an audience that has been hard to reach due to pay-at-the-pump technology,” said David Leider, CEO of Destination Media. “As we continue to launch C-Store TV to other top markets, we will consistently provide more customers with informative and entertaining content, making the gas station a more fulfilling destination. At the same time, gas retailers who have our networks installed at their stations will see an increase in product revenues.”

Located in key, high traffic areas throughout individual stores such as at the check-out counter and above beverage coolers and coffee stations, C-Store TV programming runs on 32-37″ LCD screens provided by Destination Media partner, LG Electronics.

In addition to the C-Store TV roll out and expansion, Gas Station TV is now also installed in the Phoenix market, expanding Gas Station TV’s lead as the largest network in gas media across 21 U.S. DMAs.

“Our Nielsen Media Research has proven consumers enjoy and value the Gas Station TV experience as nearly 80 percent of survey respondents call Gas Station TV a good source for product information and almost 90 percent state they want to watch again,” said Leider. “This type of consumer engagement has demonstrated how Gas Station TV can help gas retailers enhance their image and product sales.”

C-Store TV is currently live in the New York, Los Angeles, Boston, Phoenix and San Diego markets. Gas Station TV will next launch in the Seattle market. In 2009, Gas Station TV will be in more than 30 major media markets.

“Destination Media is the only company able to offer a complete, end-to-end solution for gas retailers and convenience store owners,” said Leider. “Coupling Gas Station TV at the pump with C-Store TV in-store gives retailers an edge that simply cannot be found through another medium.”

For more information, please visit http://www.cstvnetwork.com.

*NACS Show – the Association for Convenience and Petroleum Retailing’s annual conference