NEW YORK – Destination Media, the industry leader in digital out-of-home television, today announces the availability of Gas Station TV’s first Nielsen On Location Media Pocketpiece report. The Gas Station TV Pocketpiece report verifies the Network’s audience for potential advertisers and further positions Gas Station TV at the forefront of the digital media landscape. The announcement coincides with the start of the Out-of-Home Video Advertising Bureau (OVAB) Digital Media Summit: Focus on Digital OOH.
The Gas Station TV Pocketpiece report reveals a significant 76 percent of Gas Station TV viewers are in the highly coveted 18-49 age group. Gas Station TV is the only gas station network, and one of only a handful of networks in digital out-of-home, providing these valuable reports.
“Gas Station TV joins in raising the bar of accountability in digital out-of-home by providing the network’s exposure reports to both buyers and sellers each month,” said Paul Lindstrom, senior vice president of The Nielsen Company. “Gas Station TV should be acknowledged for taking a leadership position in ad sales efforts. This accountability and predictability is what goes into the basic currency for conducting business.”
The Gas Station TV Pocketpiece report details Nielsen’s traditional audience measurement metrics, providing advertisers and agencies alike with the greatest level of accountability and legitimacy at the pump. Together with Nielsen, Gas Station TV will distribute Pocketpiece reports on a monthly basis, supplying advertisers and agencies with valuable audience measurement information, including:
– cumulative transactions (Nielsen-verified monthly impression levels by DMA for Gas Station TV);
– key audience demographics of Gas Station TV viewers, including age and gender;
– average minute exposures (the total number of people exposed to Gas Station TV at any given minute of the day); and
– Gas Station TV’s gross exposure levels over the month.
Gas Station TV’s Pocketpiece reports are consistent with the Out-of-Home Video Advertising Bureau’s (OVAB) audience metric guidelines.
“Gas Station TV continues to quantify the Network’s value to advertisers and agencies through offering the best and most thorough audience research available in digital out-of-home,” said David Leider, CEO of Destination Media.
To request more detailed demographics or additional information from the most recent Gas Station TV Pocketpiece report, please visit http://gstv.com.