NEW YORK – Destination Media, the industry leader in digital out-of-home television, cements its Gas Station TV network as the largest at-the-pump network by installing its one thousandth location and quadrupling its DMA (Designated Market Areas) presence from 22 to over 100 U.S. DMAs. One of the top five networks in all of digital out-of-home (OOH) television, with an audience approaching 30 million viewers per month, Gas Station TV offers a combination of extensive reach, high viewer engagement and frequency, and targeted messaging technology. Gas Station TV now provides the penetration and reach comparable to that of cinema, another leading digital OOH vertical. Gas Station TV’s unrivaled growth to more than 100 DMAs includes 22 of the top 25 DMAs, more than 60 of the top 100, and more than 800 cities across the country.
“In this time of economic uncertainty, Destination Media is one of the few digital OOH publishers with the capital and performance to fund an ongoing expansion,” said David Leider, CEO of Destination Media. “For 2009 budgets, our clients tell us they are looking for traditional TV alternatives that provide substantial, infallible criteria including a quality audience of engaged, purchasing adults, third-party verified results and distribution to spread their message to the masses. For Gas Station TV, these principles are the DNA of our organization. We continue to invest in new distribution and building a world-class sales organization to service the needs of our growing roster of clients.”
Gas Station TV is the only gas media network with verified audience measurement by Nielsen On Location. The company provides monthly Pocketpiece reports like traditional television, delivering the highest level of accountability for marketers in this one-on-one messaging environment.
In an effort to further provide better value to advertisers than less effective media options, Gas Station TV works collaboratively with advertisers to customize the focus of their messages to the powerful “at-the-pump” consumer. Advertisers can utilize their current television assets or work with Gas Station TV to design and create custom messages for the network’s viewers. With the expansion, advertisers can now take advantage of Gas Station TV’s increased geographic footprint to further customize advertising messages by geography or demographics of the Network’s viewers.
Andy Prakken, EVP, managing director of Mindshare Team Detroit states, “Mindshare Team Detroit is focused on creating meaningful and compelling brand connections with consumers. This requires engaging content that is relevant and delivered within the right context. Gas Station TV can provide that opportunity while delivering strong accountability and metrics.”
Airfoil Public Relations