Displaying entires 31 to 32 of 32
  • Gas Station TV Boasts 70 Percent Advertising Brand Recall According to Latest Nielsen Media Study

    Consumers overwhelmingly agree, GSTV is a good source for product information

    DETROIT – Gas Station TV, the industry-leader in digital out-of-home media, has once again demonstrated its effectiveness in reaching mobile consumers, as 70 percent of participants in a recent Nielsen Media Research study recalled advertising shown on its network. The study also showed that 78 percent of participants agree that

  • Ad Houses Will Need to Be More Nimble

    Clients Are Demanding More and Better Use Of Consumer Data, Web

    The Web’s emergence is forcing ad executives to succumb to marketers’ demands that agencies reinvent how ads are created, and forgo their TV-centric approach. Clients are even calling for changes in the way ad firms are structured. But until now, few advertisers have spent more than 5% to 10% of