Additech, North America’s leading outsourced operator of at-the-pump interactive merchandising systems, and Gas Station TV (GSTV), North America’s leading digital television network at-the-pump, today announce a new partnership.
Through this partnership, Gas Station TV’s standard programming will now be available to qualifying retailers that install an Additech system. GSTV programming features ESPN sports, NBC News and Entertainment segments, local weather from AccuWeather, and informative advertising.
“Our turnkey merchandising systems enhance the fueling experience for consumers, while simultaneously generating an additional income stream for retailers (with no investment or operating headaches). And now, we are pleased to offer Gas Station TV’s at-the-pump programming to entertain and inform consumers, giving retailers one more reason to choose Additech,” said Ralph Koehrer, CEO of Additech.
Additech’s systems integrate with fuel dispensers and point-of-sale systems to offer a variety of products and services to consumers right at the pump. Now, GSTV enhances the fueling experience by providing engaging programming.
“Marketers are always looking for effective ways to reach consumers at locations where they can capture their attention. Advertising at the gas pump fits that description perfectly. It engages consumers while they fill up, which makes the fuel island an ideal location for news and advertising,” said David Leider, CEO of GSTV. “The synergies between our two companies create an excellent opportunity for gas retailers to further engage and create repeat, loyal customers.”