NEW YORK – Gas Station TV, the largest national away-from-home television network delivering a one-to-one consumer viewing experience, has been delivering Nielsen Pocketpieces to the advertising community for over two years. The most recent report shows GSTV exceeding 26 million monthly Nielsen-verified fueling impressions, and next month’s report will reflect GSTV’s steady climb to 27 million monthly fueling impressions via new stations coming online this week. As the only gas station media company investing in independent third-party auditing, advertisers have been confidently purchasing gas station media via GSTV.
“Gas Station TV continues to demonstrate its leadership in away-from-home television measurement,” stated Paul Lindstrom, SVP Nielsen Media Research. “GSTV pioneered not only measurement in the gas digital media space, but individual market measurement for all Nielsen On Location companies.”
Gas Station TV’s Pocketpiece reports are presented in a format common to all Nielsen-measured networks, including traditional television networks. The reports define standard Nielsen-provided analytics to support the planning, buying and post-buy evaluation of the Gas Station TV network.
“As the only independently audited and measured network in the gas space, GSTV delivers audience numbers you can trust. It takes a lot of hard work to get the data from your gas retail partners, and financial resources to pay for measurement,” stated David Leider, CEO Gas Station TV. “It’s irresponsible to ask a client to spend money on your network without proper accountability to ensure the value of their buy,” said Leider.
GSTV delivers great metrics for clients because of its true television viewing experience: full-screen programming with sight-sound-motion via state of the art LCD TVs featuring ESPN sports, NBCU news and entertainment, local-market AccuWeather, and original content – all with no banners, tickers, or skyscrapers to distract the viewer from the core message featured on the screen. And with broadcast television hitting historic record low viewership this month according to Nielsen, marketers need companies like GSTV more than ever to deliver their messaging.
To request more detailed information about Gas Station TV’s Pocketpieces or additional information about the network, please visit http://gstv.com.