Gas Station TV announced Wednesday (Aug. 11) it had expanded its agreement with ESPN, which has provided content exclusively to the out-of-home network at the gas pump since 2007.
As part of the new deal, the two companies now offer advertisers the opportunity to embed advertising within ESPN Sports News.
The first brand to take advantage of the new embedded ad inventory was AMP Energy, which paired its ad message with GSTV’s Action Tags directing consumers to purchase the product at the convenience store located on-site at the gas station. The campaign ran from March 29 to the end of May.
The deal with GSTV allows ESPN to extend its reach to 26 million monthly viewers, per Nielsen’s Fourth Screen Report for July.
“Working with GSTV provides an opportunity to engage fans in a unique environment,” said Matt Murphy, svp of digital video distribution, Disney and ESPN Media Networks.