NEW YORK – Gas Station TV (GSTV) today released its proprietary Nielsen results from its study with PepsiCo’s AMP Energy and AMP Energy Juice drinks conducted by The Nielsen Company. Notably, AMP Energy purchase intent nearly tripled after the eight-week campaign on GSTV, proving the effectiveness of GSTV as a core platform for consumer packaged products, specifically beverages. The Nielsen Company executed pre- and post-campaign studies to measure the shift in behavioral and attitudinal metrics of viewers regarding AMP Energy and AMP Energy Juice before and after campaign flights on GSTV.
“As the only independently audited network in the gas space, via The Nielsen Company, we are always focused on providing solid research to back up our value proposition to clients. Now we are showing ultimate effectiveness by demonstrating how consumers’ brand preference grows exponentially after the campaign runs on our network,” said David Leider, CEO of Gas Station TV. “We have found that our platform tremendously improved consumer attitude towards the AMP products and we project like results for other products in the category.”
Across the board, both AMP Energy and AMP Energy Juice experienced significant lift in every purchase intent and brand opinion metric measured across the pre- and post-campaign studies. Key findings from the studies included:
– Purchase Behavior: The percentage of people who stated they were likely to purchase the brand within the next four weeks grew 277% for AMP Energy and 150% for AMP Energy Juice, respectively, after each campaign ran on GSTV. Additionally, the percentage of people who demonstrated AMP Energy brand top-of-mind awareness rose 213% after viewers had an opportunity to view the campaign on GSTV.
– Brand Opinion: The percentage of individuals who were willing to recommend AMP Energy Juice to friends and family grew 150%, while favorability of AMP Energy among GSTV viewers grew 106% by the campaign’s end.
– Ad Recall: AMP Energy Juice and AMP Energy delivered 54% and 40% ad recall, respectively, among respondents who looked at, watched, or listened to GSTV during the post-campaign study.
The AMP Energy and AMP Energy Juice research initiative included multiple on-site research studies conducted at GSTV-equipped U.S. gas stations in top media markets. More than 800 fueling customers over the age of 18 at participating stations were randomly selected to complete a five to seven minute survey measuring a wide range of metrics, including media engagement, purchase intent, brand opinion and ad recall.