NEW YORK – Gas Station TV (GSTV), the largest national away-from-home television network at the pump and Wayne, a GE Energy business and global innovator of fuel dispensers and technologies announced today that they have installed their co-developed media platform, inOvationTV, at Bill Wolf Petroleum Corp. stations in New York.
“Bill Wolf Petroleum has generated significant value with GSTV and has a track record of innovation within the industry,” said David Leider, CEO of Gas Station TV. “As the first retailer to launch inOvationTV we consider them critical to the continued growth of our business.”
GSTV and Wayne launched inOvationTV in September with a Wayne investment valued at more than $50 million. Wayne’s investment makes inOvationTV available to qualified stations free-of-charge, to be installed either as a retrofit to stations currently using Wayne’s industry-leading Ovation dispensers, or to retailers installing new Ovation dispensers from the factory. Once fully deployed, inOvationTV will triple GSTV’s monthly viewership to more than 70 million consumers.
“We are pleased to continue our long-standing relationship with GSTV by adding inOvationTV to the Wolf forecourt,” Adam Wolf, vice president of Bill Wolf Petroleum. “Our investment with GSTV has yielded significant returns for us and our retailers and we look forward to providing new opportunities with inOvationTV.”
Fuel retailers outfitted with inOvationTV can inform and entertain their customers with GSTV’s exclusive content experience, including sports from ESPN, business and personal finance news from Bloomberg TV, local weather from AccuWeather, and GSTV’s original social media television show, “Your Neighborhood.”
In addition to the GSTV programming experience, fuel retailers will receive a number of additional benefits through the program such as retail-driven promotional announcements produced by GSTV, and eligibility for current promotional programs from Wayne for credit card and dispenser security. GSTV’s Nielsen and retailer research studies have shown that GSTV programming and retailer promotions deliver significant increases in returning customers, customer conversion from the forecourt to the c-store, c-store sales lift, and fuel sales lift.
The fully funded program includes Wayne’s industry-leading media equipment, system installation, and six years of maintenance, technical support, and GSTV’s world-class content, programming, retailer marketing, production and programming services and solutions. inOvationTV makes it easy for the retailer to get involved with very little responsibility.
To learn more about inOvationTV, please visit: www.inovationtv.com.
Gas Station TV (GSTV) is the largest national away-from-home television network delivering a one-to-one consumer viewing experience. Since its inception five years ago, GSTV has grown from a five-station pilot in Dallas to 27 million monthly viewers at the pump in more than 100 U.S. DMAs at the nation’s leading gas retailers. With offices in Chicago, Detroit, Los Angeles and New York, GSTV is a proven tool for driving business for advertisers and increasing the revenue stream for gas retailers. As the first independently audited and measured network in the gas space, GSTV delivers Nielsen verified viewership, demographics, dwell time, network size and recall. For more information, please visit http://gstv.com, follow us on Twitter @GasStationTV, or find us on Facebook http://facebook.com/GasStationTV. Gas Station TV is a Destination Media, Inc. company.
About Wayne, A GE Energy Business
Wayne is a component of GE’s (NYSE: GE) 2011 acquisition of Dresser, Inc. and is a global leader in the design, manufacture and servicing of fueling forecourt solutions where reliability and uptime are critical. Dispenser, payment platforms, control systems and technology from Wayne play an essential role in traditional and alternative fueling sites around the world. Wayne is ISO14001 certified. www.wayne.com