Gas Station TV (GSTV) and Wayne have announced that they will install their co-developed media platform, inOvationTV, at all Bolla Oil gas station and convenience store locations in the New York market.
According to the company, Bolla Oil will add inOvationTV to more than 40 sites, some of which will be immediately retrofitted to existing stations, while others will be added as Bolla rolls out its new Wayne Ovation dispensers.
“GSTV is eager to work alongside Bolla Oil, as the company is a leader within the petroleum industry when it comes to premier stations and innovative technologies that consistently build strong customer satisfaction,” said David Leider, CEO of Gas Station TV, Birmingham, Mich. “As a long-standing GSTV partner, Bolla Oil is the latest major fuel retailer to deploy inOvationTV to all of its stations. This latest commitment is a demonstration of the rapid adoption of inOvationTV occurring among leading retailers, and an endorsement of the value that the program provides for both retailers and their customers alike.”
GSTV and Austin, Texas-based Wayne launched inOvationTV in September with a Wayne investment valued at more than $50 million. Wayne’s investment makes inOvationTV available to qualified stations free-of-charge, to be installed either as a retrofit to stations currently using Wayne’s industry-leading Ovation dispensers, or to retailers installing new Ovation dispensers from the factory. According to GSTV, inOvationTV will triple GSTV’s monthly viewership to more than 70 million consumers.
“We are thrilled to announce with GSTV the addition of inOvationTV to all of our locations, as the investment creates an exciting resource that will become an asset to help us connect with and deliver great advancements to our valued customers,” said Harry Singh, CEO and chairman of Bolla Oil. “inOvationTV helps showcase the Bolla Oil philosophy and pledge to provide our customers with the unique experience of unexpected luxury.”
Fuel retailers outfitted with inOvationTV can interest their customers with GSTV’s exclusive content experience, including sports from ESPN, business and personal finance news from Bloomberg TV, local weather from AccuWeather and GSTV’s original social media television show, “Your Neighborhood.”