Business insider: Mich. firm’s pump-top TVs fuel Leno laughs

A growing Metro Detroit company appears to be fueling a cultural phenomenon on network television.

A regular feature on NBC’s “The Tonight Show with Jay Leno” called “Pumpcast” shows a newscaster character abruptly switching from discussing the day’s news on a pump-top screen to directly addressing a person pumping gas — resulting sometimes in startled motorists talking back to the screen.

One of beneficiaries appears to be Birmingham-based Gas Station TV, which has more pump-top TV screens than any other enterprise at nearly 1,900 U.S. service stations. GSTV CEO David Leider said he’ll happily take credit for helping inspire the “Tonight Show” bit.

“We’re becoming a part of the fabric of the media community,” Leider said. “It’s great exposure.”