Displaying entires 1 to 10 of 19
  • Gas Station TV Creates Custom Digital Ad for FIAT Brand

    The spot, titled "Deer Blind," centers on a vigilant Fiat 500 devotee.

    Gas Station TV, America’s No. 1 digital video network at the pump, will debut a new commercial today for the 2013 FIAT 500, which was created expressly to target consumers on television screens outside of the home, including GSTV-equipped gas stations. This represents the first time an automotive brand has

  • GSTV Generates Unprecedented Recall with Fiat 500 Ad

    Lieberman Research results demonstrate exceptional success of at-the-pump campaign

    Gas Station TV (GSTV), America’s No. 1 video network at the pump, today released Lieberman Research results that reveal record-breaking success of a tailored 2013 Fiat 500 commercial targeting consumers at the gas pump. The FIAT brand spot aired on GSTV resulted in unprecedented unaided ad recall among drivers, further

  • InOvationTV™ Media Platform Available Nationwide in All New Wayne Ovation™ Fuel Dispensers

    Wayne, A GE Business, and GSTV Expand Integration of Video at the Pump Nationwide

    BIRMINGHAM, Mich.,Gas Station TV (GSTV), America’s No. 1 video network at the pump, and Wayne, A GE Business and a global innovator of fuel dispensers and forecourt technologies, announced a new agreement that expands the availability of the inOvationTVTM media platform and its GSTV-exclusive TV content to any gas retailer

  • Advanced Advertising: Addressable Ready To Grow Beyond ‘Crawl’ Phase

    Tech Exec Says Ad Networks That Boosted Online Video Will Take Hold on TV, Too

    Advertising targeted to collections of individually addressed homes, rather than by timeslot or program, is in the “crawl” stage now but should grow following a pattern established by online video ads, a technology vendor in the field said. Satellite-TV providers DirecTV and Dish Network are doing some addressable campaigns on

  • Getting the Most Out of Your NACS Show Experience

    As the convenience store industry descends on Atlanta for the annual NACS expo, retailers of all sizes are advised to attend the educational sessions and walk the show floor for new ideas.

    This year’s NACS show in Atlanta promises to be the biggest and best ever. In an industry where there is a conference every few weeks, this has emerged as a can’t-miss extravaganza with something for everyone who is in the convenience store business. To have a successful show experience, you

  • A Captive Audience

    Retailers today operate in an incredibly competitive environment. Just ask Jermaine Simons, sales manager at Rubis Energy. Recently Rubis was looking for an innovative solution to give shoppers an added benefit to visiting their network of stations. That’s when the company turned its attention to dispenser marketing, partnering with Outsite Network

  • How Gas Station TV Uses Surveys for Consumer Research

    Psst, anyone know what DOOH stands for? Give up? It’s shorthand for Digital Out-of-Home, a type of online advertising that takes place–yep–out of the home. Places like movie theaters, airplanes and gas stations are popular DOOH locations. We’re pretty excited to shine our spotlight on America’s #1 DOOH network at the

  • Gas Station TV expands in Arkansas

    Birmingham-based Gas Station TV (GSTV), video network at the pump, announced that the network has opened a new office in Bentonville, Arkansas to support its growing customer base in the consumer packaged goods (CPG) category. With nearly 40 million monthly impressions and exclusive partnerships with ESPN, CNN’s Headline News and