GSTV Debuts the FIAT Brand “Helpful Critters” 30-second Animated Commercial

The Forest Creatures Offer Friendly Advice on How to Save at the Gas Pump

Auburn Hills, Mich.

Gas Station TV (GSTV) exclusively airs the FIAT brand’s new 30-second animated commercial titled, “Helpful Critters.” The commercial, which debuted across gas pump mounted screens and online channels earlier this month, highlights the 40 mile-per-gallon Fiat 500. The commercial is running nationally and can be viewed exclusively on GSTV, America’s No.1 video network at the pump.

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Several animated cartoon characters greet gas pumpers, including a friendly rabbit, badger and squirrel. They love their forest home just the way it is, and encourage people to check out the 40 mile-per-gallon Fiat 500. Although seemingly innocent woodland creatures, they may be hiding a dark side.

GSTV delivered exceptional results for FIAT in 2013 with
an ad that featured an enthusiastic Fiat 500 devotee who had “taken up residence” inside of a gas pump, waiting to encounter the fuel-efficient 2013 Fiat 500. A Lieberman Research study found that overall ad recall for the FIAT’s 2013 GSTV campaign was 60 percent—45 percent unaided—reflecting more than twice the average total ad recall for television spots.

“No medium has delivered that level of recall for a similar campaign,” said GSTV CEO David Leider. “The pump is a distinctive vehicle for delivering messages, and its results are equally unique. Every viewer at the pump matches the driver demographic, making it easier for FIAT and other advertisers to reach precisely the audience they wish to target with exactly the right message.”

“Helpful Critters” was created in partnership by full-service advertising agency, Doner.

About Fiat Brand

The FIAT brand stands for discovery through passionate self-expression. It encourages people to be in charge of their lives, live confidently and celebrate the smallest of things with infectious excitement. That philosophy is embodied by the North American introduction of the iconic Fiat 500 or Cinquecento – a small car that lives big. Italian at heart and rooted in a rich heritage, the 500 is synonymous with modern, simple design blending form, function and a pride of ownership that is genuine.

Reminiscent of the original 1957 Cinquecento, the Fiat 500 and Fiat 500c (Cabrio) build on the vehicle’s global popularity. Since its launch in 2007, more than 1,000,000 Fiat 500 vehicles have been sold in more than 100 countries around the world. In addition to success on the sales front, the Fiat 500 has earned more than 80 international awards.

In North America, the FIAT brand portfolio continues to expand with the introduction of the high-performance Fiat 500 Abarth and Abarth Cabrio, the fully electric Fiat 500e and the Fiat 500L, an all-new five-passenger model that expands FIAT’s brand style and efficiency into the growing B-segment.

About GSTV

Gas Station TV (GSTV), a Rockbridge Growth Equity company, is America’s No. 1 video network at the pump, delivering an industry-leading experience to more than 50 million monthly viewers nationwide. Exclusive content from ESPN, CNN’s Headline News and Buzz Today, Bloomberg TV and AccuWeather engages consumers and drives them to action on behalf of advertisers and gas retailers. For more information, please visit or engage with us on Twitter @GasStationTV ,, or


Jennifer Korail
Airfoil for GSTV
+1 248-304-1429</address