inOvationTV™ Media Platform Selected For Site Upgrades at Nisbet Oil Sites in North Carolina

Program will help improve fueling experience and "future proof" Nisbet Oil sites


The inOvationTV™ media program continues its nationwide growth with the addition of new Nisbet Oil sites in North Carolina. The inOvationTV media platform is the leading forecourt media program offered jointly by Wayne Fueling Solutions and Gas Station TV (GSTV), America’s No. 1 video network at the pump.Shell_Station_Image

Nisbet Oil Company has announced that they are upgrading a number of their sites in Charlotte, North Carolina to include new Wayne Ovation™ fuel dispensers – featuring the integrated inOvationTV media program. “We really strive to provide a better fueling experience for our customers,” stated Jimmy White, President of Nisbet Oil Company. “The program gives us the ability to help increase loyalty and store traffic. It is the perfect format to do these things better, and promises even greater benefits for us in the future.” An early adopter and proponent of forecourt media, Nisbet Oil originally began incorporating the inOvationTV media program in their site plans in April 2012.

Like many fueling stations and convenience store operators, Nisbet Oil Company is currently formulating plans for the upcoming transition to EMV® standards for credit and debit card acceptance. “In addition to the improved forecourt experience and promotional benefits, the technology included with the inOvationTV media program really helps us ‘future-proof’ our fueling operations,” stated White.

“More fuel retailers like Nisbet Oil Company are adopting the inOvationTV media platform,” explained Cameron Nokes, Product Manager, inOvationTV media program, Wayne Fueling Systems. “Because the program includes technology like the Wayne Connect™ IP-485 network solution and Wayne Fusion™ gateway, they have the added assurance of knowing their Ovation fuel dispensers are positioned for the transition to EMV and are capable of supporting other payment technologies as they are implemented.”

Nisbet Oil Company has a long-standard reputation for integrity and service. They have provided 24-hour service to their customers in the Carolinas for 87 years. They company’s primary focus is on its wholesale fuels business; including service to fleet, construction, transportation, and power generation customers. Today, Nisbet Oil has sales of over $100 million annually.

“We’re always pleased to work with successful fuel wholesalers like Nisbet Oil Company,” stated David Leider, CEO of Gas Station TV. “Helping them increase their sales, grow their business, and provide added value to their dealer network is an integral part of our own growth strategy.”

For more information or to showcase the inOvationTV media platform in your region, please visit, contact Wayne Service Solutions at 512-388-8545, or GSTV Retailer Relations at 248-581-2981.


About Wayne Fueling Systems

Wayne Fueling Systems is one of the world’s largest suppliers of fuel dispensers, payment terminals, forecourt control devices, point-of-sale and other measurement and control solutions to the retail and commercial fueling industry. Wayne has been at the forecourt of innovation since it was founded in 1891 and is responsible for many of the breakthrough technologies that have transformed fuel retailing. Through a global network of distributors and service partners, Wayne products are sold and supported in over 140 countries around the world. Headquartered in Austin, Texas, Wayne also has major design and assembly operations in Sweden, Brazil and China.

About GSTV:

Gas Station TV (GSTV) is America’s No. 1 video network at the pump, delivering an industry-leading experience to more than 50 million monthly viewers nationwide. Exclusive content from ESPN, CNN’s Headline News and Buzz Today, Bloomberg TV and AccuWeather engages consumers and drives them to action on behalf of advertisers and gas retailers. For more information, please visit or engage with us on Twitter @GasStationTV, or

About Nisbet Oil Company

Founded in 1927, Nisbet is headquartered in Charlotte, North Carolina. Retail fueling operations are conducted under the Shell, Citgo, Crown, Mystic and Sun Express banners. The company exists to provide their customers with service and value, and strives to conduct its business with integrity and fairness. Active in the community, Nisbet Oil contributes to groups that include the Arts and Science Council, American Cancer Society, Muscular Dystrophy Association and the Katawba Valley Land Trust. Their experienced, dedicated team of drivers deliver quality fuel with dependable service every day.

For more information, contact:
Alicia High
Wayne Fueling Systems
+ 1 512 388 8401
Jennifer Korail
Airfoil for GSTV
+1 248 304 1429