Displaying entires 11 to 20 of 36
  • “How I Would Fix…”

    Troubled companies abound. Here's how veteran CEOs would tackle some of the solutions.

    It’s more difficult than ever to run a blue-chip company considering spotty economic growth worldwide, increasing geopolitical tensions, rising commodity prices, dissolving consumer loyalties and the ceaseless and often microscopic attention brought by the unblinking digital eye. As a result of these external forces and some internal missteps, some of

  • Wheelies: The Swift Sorento Sales Edition

    A roundup of motoring news from the web

    Fiat’s latest advertisement for its 500 compact is an animated video that promotes the car’s fuel efficiency and features a cast of cartoon animals making mafia-style threats to people who don’t buy a Fiat 500. The commercial is scheduled to be introduced on Gas Station TV this month, so the

  • GSTV Debuts the FIAT Brand “Helpful Critters” 30-second Animated Commercial

    The Forest Creatures Offer Friendly Advice on How to Save at the Gas Pump

    Auburn Hills, Mich. Gas Station TV (GSTV) exclusively airs the FIAT brand’s new 30-second animated commercial titled, “Helpful Critters.” The commercial, which debuted across gas pump mounted screens and online channels earlier this month, highlights the 40 mile-per-gallon Fiat 500. The commercial is running nationally and can be viewed exclusively

  • Marketers Overlooking An Important Part Of The Journey

    Watch out for all that digital ticker tape flashing across today's online shopping sites. It may be covering up a parade of shoppers who are returning to brick-and-mortar stores.

    A study published recently by Accenture found that, among 750 U.S. consumers surveyed, the proportion of shoppers planning to visit physical stores has risen from just 9 percent a year ago to 21 percent now. That doesn’t mean that these customers have abandoned the Web; rather, the Web and brick-and-mortar

  • inOvationTV™ Media Platform Enjoys Continued Growth With Major Indiana Retailer

    Ricker Oil Company Will Feature Program at Additional Sites As Part of Overall Growth and Brand-Building Strategies

    BIRMINGHAM, Mich The inOvationTV™ Media Program, the leading forecourt media platform offered jointly by Wayne Fueling Systems, a global provider of fueling dispensing, payment, automation, and control technologies for retail and commercial fuel stations, and Gas Station TV, America’s No. 1 video network at the pump, continues its nationwide expansion

  • Gas Station TV Acquired by Rockbridge Growth Equity

    Gas Station TV's Digital Place-based Advertising Network Reaches More Than 50 Million Viewers Per Month Across 42 States

    DETROIT, MI — Consolidation in the digital place-based (DPb) advertising space has accelerated over the last several months. Last January, Outcast Media, one of the largest digital-place-based advertising networks at gas pumps was snapped up by Gilbarco Veeder-Root combining Outcast Media’s network with Gilbarco’s c-store-based Applause TV. Then in April

  • Pumped

    Rockbridge Growth Equity announced yesterday that it will lead an acquisition of Gas Station TV, a Birmingham, Mich.-based video network for gas stations. No financial terms were disclosed, but word is it falls within Rockbridge’s typical equity investments of between $20m-$100m for companies with at least $20 million in revenue