January 19, 2015 (Birmingham, MI) – Gas Station TV (GSTV), America’s No. 1 video network at the pump and Wayne Fueling Systems, a global provider of fuel dispensing, payment, automation, and control technologies for retail and commercial fuel stations, today announced a new agreement that jointly delivers the inOvationTV media platform at no charge and with no hidden fees to gas retailers that purchase new Wayne Ovation™2 fuel dispensers. With over 50 million monthly viewers nationwide, GSTV already reaches more viewers at more stations than any other gas media network. This new program will accelerate GSTV’s Nielsen-verifiable audience growth, reaffirming GSTV’s leadership in the gas space and the growing impact of video at the pump as an essential part of the media landscape.
In addition to the program’s nationwide availability and GSTV-exclusive premium content, fuel retailers can expect to reap added value over $29,000 in free technology upgrades. Included in this offer are the Wayne Connect™ IP-485® wireless solution providing EMV connectivity readiness, the Wayne Fusion™ gateway enabling cloud-based services, and a media-component warranty for the life of the contract.
“Providing free accessibility to the latest technology in one package demonstrates our commitment to help fuel retailers differentiate their business, drive brand loyalty, and prepare for the EMV transition,” states Cameron Nokes, Product Manager, inOvationTV media program, Wayne Fueling Systems. “GSTV’s premium programming and site-specific retailer promotional ads have led to significant increases in return visits, as well as customer conversion from the forecourt to the C-store. This comprehensive solution demonstrates a proven lower total-cost-of-ownership for the fuel retailer.”
GSTV continues to deliver an industry-leading experience at the pump through exclusive long-term partnerships with premium content partners such as ESPN, CNN, Bloomberg Television and AccuWeather. “The opportunity to connect consumers with our messages and our content while they are waiting and have time to absorb our message is an important strategy for Turner, and our partnership with GSTV allows us to do just that,” stated Alison Hashimoto, Vice President of Programming and Production, Turner Private Networks.
According to a June 2014 Wayne Fueling Systems and GSTV Lieberman Forecourt Media Study, inOvationTV customers are two times more likely to visit the C-store during their visit than at stations without media. Ninety-one percent agree inOvationTV makes pumping gas a better experience.
“Driving consumers to take action on behalf of our advertisers and gas retailers through our industry-leading experience is a critical measurement of success in our evolving digital media landscape,” stated David Leider, CEO of GSTV. “Our collaboration with Wayne Fueling Systems bridges leading technology with a unique marketing solution that drives strong ROI for marketers, and providing the inOvationTV media platform free to retailers paves the way for continuous growth of the media platform nationwide.”
Gas Station TV (GSTV), a Rockbridge Growth Equity company, is America’s No. 1 video network at the pump, delivering an industry-leading experience to more than 50 million monthly viewers nationwide. Exclusive content from ESPN, CNN’s Headline News and Buzz Today, Bloomberg TV and AccuWeather engages consumers and drives them to action on behalf of advertisers and gas retailers. For more information, please visit GSTV.com or engage with us on Twitter @GasStationTV, www.Facebook.com/GasStationTV, or www.linkedin.com/company/gas-station-tv
About Wayne Fueling Systems
Wayne Fueling Systems is one of the world’s largest suppliers of fuel dispensers, payment terminals, forecourt control devices, point-of-sale and other measurement and control solutions to the retail and commercial fueling industry. Wayne has been at the forefront of innovation since it was founded in 1891 and is responsible for many of the breakthrough technologies that have transformed fuel retailing. Through a global network of distributors and service partners, Wayne products are sold and supported in over 140 countries around the world. Headquartered in Austin, Texas, Wayne also has major design and assembly operations in Sweden, Brazil and China. www.wayne.com
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