Gilbert, Bedrock to bring another company from suburbs to Detroit

DETROIT, MI – Another Metro Detroit company is relocating to a Dan Gilbert building in downtown Detroit

Bedrock Real Estate Services, the real estate arm of Dan Gilbert’s family of companies, Tuesday announced that Gas Station TV will relocate its headquarters to Woodward Avenue.

1201 Woodward Avenue with GSTV sign concept (final design is TBD)
1201 Woodward Avenue with GSTV sign concept (final design is TBD)

GSTV will move over 80 employees into the former Kresge Building at 1201 Woodward Ave. in downtown Detroit by June 2015.

The company is currently based in Birmingham, but was acquired by Rockbridge Growth Equity last year.

Gilbert is an investor in Rockbridge.

According to Bedrock, there is still construction going on in the 9-story building GSTV will move into.

The company is responsible for the content shown on video screens at the gas pump. According to Bedrock, they have over 52 million viewers every month.

GSTV has screens in 45 states. They show content from ESPN, CNN’s Headline News and Buzz Today, as well as AccuWeather at the various gas station chains.

“Downtown Detroit has become a leading destination for innovative technology businesses. We are thrilled to fuel our network’s continued rapid growth out of this emerging community,” said David Leider, CEO of GSTV, in a release. “Our all-new modern workspace in this thriving environment is exciting for our current team and will allow us to attract even more top talent.”

Gilbert bought the building in 2012.

GSTV will occupy three floors, totaling about 15,000 square feet of space in the 1891 building.

Dan Mullen, Bedrock vice president of leasing and development, called GSTV a brilliant idea.

“We are excited to welcome the GSTV team to downtown Detroit,” Mullen said. “They will fit perfectly on Woodward Avenue among the numerous other growing technology companies and entrepreneurial startups along the city’s high-tech corridor.

“Soon, this corridor will also be even further connected with both a high-speed fiber network and a state-of-the-art light rail line. Needless to say, Woodward Avenue is where the energy, action and future is brightest.”

Bedrock has been busy of late filling in the gaps along Woodward Avenue where M-1 Rail will eventually run. Most recently, the cornerstone of retail in the district, John Varvatos, opened up after a winter of construction.

According to a release, Detroit’s Kraemer Design Group is working on the design for the headquarters.

Kraemer has worked on various development projects in Detroit, both with and without Bedrock.

Gilbert currently owns 11 million square feet of real estate in over 70 properties across downtown Detroit.

Through Bedrock, he’s invested $1.7 billion in the city.

Ian Thibodeau is the business and development reporter for MLive Media Group in Detroit. He can be reached at ithibode@mlive.com, or follow him on Twitter.