Gas Station TV to move from Birmingham to downtown Detroit in June

Birmingham-based Gas Station TV will make its new headquarters in the former Kresge building in downtown Detroit.

More than 80 people will work in 15,000 square feet of space over three floors in the 56,000-square-foot building owned by Dan Gilbert at Woodward Avenue and State Street, according to a news release from Bedrock Real Estate Services LLC.

“Our all-new modern workspace in this thriving environment is exciting for our current team and will allow us to attract even more top talent,” said David Leider, CEO of Gas Station TV, in the release.

The company’s new space will include a demonstration area with gas dispensers and video monitors. Reclaimed wood is being used for a canopy, creating the feel of an actual gas station, according to the release.

The move expected to be complete by June, according to the release.

Gas Station TV, founded in Oak Park in 2006, broadcasts at gas pumps at 3,000 stations in 45 states. The company began with five stations in Texas.

The company would not disclose the cost for building out the new space or other financials. GSTV has experienced a 40 percent annual growth rate since 2009 and has tripled its number of advertisers since 2010, said Violet Ivezaj, vice president for marketing.

Detroit-based Kraemer Design Group is the architect on the project; Lansing-based The Christman Co. is the general contractor.

Last year, Detroit-based Rockbridge Growth Equity LLC purchased a majority stake in Birmingham-based Destination Media Co., the only operating entity of which was Gas Station TV. The price was not disclosed, but Rockbridge’s deals typically are between $100 million and $200 million.

Rockbridge was founded in 2007 by partner Kevin Prokop, Gilbert and Brian Hermelin.

Gilbert bought the former Kresge building in December 2012 from Detroit investor Dennis Kefallinos for an undisclosed price.

Gas Station TV currently leases space in Park Plaza in downtown Birmingham at 255 S. Old Woodward Ave.