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  • Gas Station TV Capitalizes On A Captive Audience

    Gas Station TV is a company that provides television programming on screens at gas station pumps around the country. The company's CEO says its content and advertisements reach 50 million people.

    MELISSA BLOCK, HOST: Now to the gas station as entertainment venue. The automobile manufacturer Fiat recently unveiled a new ad for a fuel-efficient mini car. It features some edgy cartoon animals. (SOUNDBITE OF FIAT ADVERTISEMENT) UNIDENTIFIED MAN: No offense to hogs, but you’re a bit of a gas hog. There,