Displaying entires 1 to 2 of 2
  • Veteran Marketer Promotes a New Kind of Selling

    Outgoing P&G Adman Sets Up New Shop, Hoping to Persuade Clients They Need to Show How They Can Improve People's Lives

    Jim Stengel, the outgoing global marketing chief at Procter & Gamble, is moving from a big advertiser to a small start-up, hoping to remedy some of what he thinks is wrong with the industry. Starting Monday, the 25-year P&G veteran is opening Jim Stengel LLC, which will try to persuade

  • Ad Houses Will Need to Be More Nimble

    Clients Are Demanding More and Better Use Of Consumer Data, Web

    The Web’s emergence is forcing ad executives to succumb to marketers’ demands that agencies reinvent how ads are created, and forgo their TV-centric approach. Clients are even calling for changes in the way ad firms are structured. But until now, few advertisers have spent more than 5% to 10% of