Displaying entires 11 to 20 of 189
  • Gassing Up

    Place-based media company Gas Station TV is on a growth course. GSTV operates screens in 2,800 gas stations across the U.S. (vs 2,400 last year) with plans to add 800-1,000 stations by year’s end. “We’ll have more than 52 million monthly views,” said GSTV CEO David Leider. GSTV also signs

  • Grand Visual Interconnects With Major U.S. DOOH Networks

    Grand Visual, a digital-out-of-home creative technology provider, has announced that its DOOH campaign management dashboard, OpenLoop, is now interconnected with media owners accounting for around 80 percent of the DOOH inventory in the United States. Those media companies include; Adspace Networks, Branded Cities, Captivate Network, Outfront Media (formerly CBS Outdoor),

  • How to Engage Your Customers

    Rapid consumer adoption of mobile devices is changing customer engagement, enabling the power of context-based interactions. Legacy local and social interaction models are now becoming hyper-local and hyper-relevant social models. As noted in prior posts, context is increasingly the foundation of the next wave of customer engagement. Moreover, the focus

  • NPR Talks Gas Station TV

    • NACS

    ​WASHINGTON – In a news report this week, NPR’s David Folkenflik interviewed Gas Station TV CEO David Leider about his company’s approach to marketing in this growing media channel. The segment opened with a recording of a new Fiat ad that debuted exclusively at the pump, via Gas Station TV,

  • Wayne Partners on EMV, Loyalty, Mobile Payment

    AUSTIN, Texas — New partnerships are allowing pump-maker Wayne Fueling Systems to offer “cloud”-based solutions for options like EMV, mobile payment and loyalty programs, the company announced at the 2014 NACS Show in Las Vegas. The new offer, called Wayne Cloud Solutions is a suite of forecourt technologies and services