Displaying entires 21 to 30 of 193
  • How to Engage Your Customers

    Rapid consumer adoption of mobile devices is changing customer engagement, enabling the power of context-based interactions. Legacy local and social interaction models are now becoming hyper-local and hyper-relevant social models. As noted in prior posts, context is increasingly the foundation of the next wave of customer engagement. Moreover, the focus

  • NPR Talks Gas Station TV

    • NACS

    ​WASHINGTON – In a news report this week, NPR’s David Folkenflik interviewed Gas Station TV CEO David Leider about his company’s approach to marketing in this growing media channel. The segment opened with a recording of a new Fiat ad that debuted exclusively at the pump, via Gas Station TV,

  • Wayne Partners on EMV, Loyalty, Mobile Payment

    AUSTIN, Texas — New partnerships are allowing pump-maker Wayne Fueling Systems to offer “cloud”-based solutions for options like EMV, mobile payment and loyalty programs, the company announced at the 2014 NACS Show in Las Vegas. The new offer, called Wayne Cloud Solutions is a suite of forecourt technologies and services

  • Gas Station TV Capitalizes On A Captive Audience

    Gas Station TV is a company that provides television programming on screens at gas station pumps around the country. The company's CEO says its content and advertisements reach 50 million people.

    MELISSA BLOCK, HOST: Now to the gas station as entertainment venue. The automobile manufacturer Fiat recently unveiled a new ad for a fuel-efficient mini car. It features some edgy cartoon animals. (SOUNDBITE OF FIAT ADVERTISEMENT) UNIDENTIFIED MAN: No offense to hogs, but you’re a bit of a gas hog. There,

  • “How I Would Fix…”

    Troubled companies abound. Here's how veteran CEOs would tackle some of the solutions.

    It’s more difficult than ever to run a blue-chip company considering spotty economic growth worldwide, increasing geopolitical tensions, rising commodity prices, dissolving consumer loyalties and the ceaseless and often microscopic attention brought by the unblinking digital eye. As a result of these external forces and some internal missteps, some of

  • Wheelies: The Swift Sorento Sales Edition

    A roundup of motoring news from the web

    Fiat’s latest advertisement for its 500 compact is an animated video that promotes the car’s fuel efficiency and features a cast of cartoon animals making mafia-style threats to people who don’t buy a Fiat 500. The commercial is scheduled to be introduced on Gas Station TV this month, so the