GSTV INCREASED SAME DAY PURCHASE INTENT FOR BEER BRAND BY 3x
A leading beer manufacturer sought to increase sales for one of its well-known brands in a key retail channel: convenience stores. Proximity to convenience stores made GSTV the ideal medium to drive sales. The campaign ran on GSTV screens in 10 markets in Q3 2017. Lieberman Research conducted an on-site test/control intercept study for two weeks in Birmingham, AL and St. Louis, MO. A total of 402 interviews were conducted with A21+ respondents after fueling.
SAME-DAY PURCHASE INTENT
The campaign on GSTV was successful at driving same-day purchase intent of the beer brand at the adjacent convenience store.
- +209% increase in intent to purchase beer brand today at the c-store among exposed consumers vs control
The study also confirmed that GSTV delivers beer C-store purchasers at 5X higher propensity than the general population.
- 66% of respondents reported purchasing beer from C-stores vs 13% of the A21+ general population
Source: Ad effectiveness intercept study Lieberman Research IRi Sept. 2017; Nielsen DPB Cinema Fusion 2015 GfK MRI Doublebase A21+