GSTV Content Creates Storm of Social Engagement with Millennials and Gen Zers
What’s Trending produces contextually relevant content specifically for GSTV screens and audiences. On May 16, 2018, GSTV broadcasted a What’s Trending piece across 18,000+ screens showing social media influencer and Esports player Tyler Blevins, otherwise known as Ninja. In the clip, Ninja was seen playing a top-trending video game, Fortnite. After viewing the segment, GSTV viewers stormed social media with fanatic excitement for Ninja, and even made special visits to GSTV locations to see the segment again. The timely content provided social-relevancy, relatability and resonated with our audience, delivering a high-impact engagement for Millennials and Generation Zers.