GSTV DROVE +5% LIFT IN DEALER VISITATION FOR DOMESTIC AUTO BRAND
A domestic auto brand advertised its year-end sales event on GSTV, running nationally in Q4 2017. Placed, a leader in foot-traffic attribution research, established exposure to GSTV and subsequent visitation with its panel of 3.5 million mobile device owners. Lift was measured versus a demographically and behaviorally matched control group.
5.7% of GSTV impressions were followed by a visit to a dealership within 30 days of exposure, representing a +5% lift vs control group
The GSTV campaign resulted in 357k incremental visits to branded dealerships.
Cost per incremental visit was 3.4x more efficient than the auto campaign media (via Placed).
Source: Source: Foot attribution Placed study Q4 2017. Placed “Enhanced” methodology --accounts for prior visitation to advertised retailer.