GSTV DROVE +5% LIFT IN DEALER VISITATION FOR DOMESTIC AUTO BRAND

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A domestic auto brand advertised its year-end sales event on GSTV, running nationally in Q4 2017. Placed, a leader in foot-traffic attribution research, established exposure to GSTV and subsequent visitation with its panel of 3.5 million mobile device owners. Lift was measured versus a demographically and behaviorally matched control group. 


 
 

VISITATION LIFT

5.7% of GSTV impressions were followed by a visit to a dealership within 30 days of exposure, representing a +5% lift vs control group

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INCREMENTAL VISITS

The GSTV campaign resulted in 357k incremental visits to branded dealerships.

Cost per incremental visit was 3.4x more efficient than the auto campaign media (via Placed).

Source: Source: Foot attribution Placed study Q4 2017.  Placed “Enhanced” methodology --accounts for prior visitation to advertised retailer.