Eric Sherman, SVP, Insights & Analytics

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Eric Z. Sherman is the Senior Vice President of Insights & Analytics at GSTV. Reporting to the CEO, Eric oversees audience insights, ad effectiveness research and data strategy. He is currently building the company’s advanced audience measurement, marketing attribution and geospatial analytics practice.

Prior to GSTV, as head of US media research at Twitter, Eric led a multi-disciplinary research, analytics and data science team charged with demonstrating and quantifying the value of Twitter to media companies, content owners and multi-platform marketers. 

Before joining Twitter, Eric oversaw audience measurement, ad effectiveness research and geospatial analytics for Clear Channel Outdoor’s $1.3 billion US advertising business.  He also spent seven years at NBCUniversal, heading up ad sales research and web analytics for CNBC. Previously, at Digitas and Dynamic Logic, Eric advised clients on digital marketing strategy and measurement.

Eric holds a bachelor’s degree in sociology from Princeton University and a master’s in business analytics from the NYU Stern School of Business. He lives in northern New Jersey with his wife and two children. 

First Car: Blue, red, and yellow 1984 Big Wheel