GSTV DROVE INCREMENTAL BOOKINGS & SPEND ACROSS HOTEL BRAND PORTFOLIO
A hotel chain ran a national campaign on GSTV in summer 2017, promoting direct bookings and visits. MasterCard Advisors analyzed a test group of exposed accounts on change in spend to calculate GSTV's impact. Analysis included campaign period of + 30 days.
Analysis included campaign period plus a 30 day conversion window.
- +24% lift in conversion (any spend at hotel chain)
- +21% lift in number of hotel transactions
- +18% lift in total spend at hotel chain
Source: Foot traffic attribution study MasterCard Advisors Q2 - Q3 2017