GSTV DROVE INCREMENTAL BOOKINGS & SPEND ACROSS HOTEL BRAND PORTFOLIO

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A hotel chain ran a national campaign on GSTV in summer 2017, promoting direct bookings and visits. MasterCard Advisors analyzed a test group of exposed accounts on change in spend to calculate GSTV's impact. Analysis included campaign period of + 30 days. 


GSTV IMPACT

Analysis included campaign period plus a 30 day conversion window.

  • +24% lift in conversion (any spend at hotel chain)
  • +21% lift in number of hotel transactions
  • +18% lift in total spend at hotel chain

Source: Foot traffic attribution study MasterCard  Advisors Q2 - Q3 2017

 
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