GSTV Appoints Jon Peach as New Chief Financial Officer
DETROIT (July 16, 2018) -- GSTV, a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers, today announced the addition of Jonathan Peach as Chief Financial Officer (CFO). In his new role, Jon will oversee the company’s finance and accounting functions.
Combining financial expertise with both strong business strategy and operational skills, Jon brings more than a decade of professional experience from a variety of financial and organizational leadership roles for such firms as Procter & Gamble, LexisNexis, Owens Corning and the U.S. Army. He joins GSTV from Gale, a leading library resource provider and part of Boston-based global education company Cengage Learning, where he recently served as CFO since 2015.
“I’m confident Jon is the right addition to GSTV, bringing passion, expertise and strategic financial experience to our leadership team,” said President and CEO Sean McCaffrey. “Great teams reflect a unique blend of talent, experience and perspectives rallying around common passion and shared beliefs. I know Jon's deep operational experiences and collaborative approach will be invaluable to GSTV and our many partners.”
Throughout his career, Jon has dedicated himself to working in and leading growth in middle and large cap companies across a broad range of industries, from Consumer Packaged Goods, Information Tech, Manufacturing and Defense, in a variety of finance and non-finance roles. His primary area of professional interest is promoting long-term company growth by reengineering businesses and driving true analytical problem solving.
“I’m thrilled to join GSTV at such an exciting time for the company,” said Peach. “Brands are searching for more relevant opportunities to reach audiences with targeted video content and really connect with consumers, and GSTV does just that!”
While at Proctor & Gamble, Jon worked closely with sales, marketing and strategy functions to drive growth, especially go to market execution, across several Billion Dollar Brands, including Iams, Bounty, Charmin and Pampers.
Jon holds an MBA in Finance from the University of Notre Dame and is a veteran of the U.S. Army Cavalry.
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GSTV is a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers. Reaching 1 in 3 American adults monthly, GSTV engages viewers with full sight, sound, and motion video at an essential waypoint on their consumer journey. Analysis of billions of consumer purchases demonstrates that GSTV viewers spend significantly more across retailers, services, consumer goods and other sectors, following a fuel transaction. While offering consumers entertaining and informative content, GSTV drives immediate action and creates lasting brand impressions, delivering measurable results for the world’s largest advertisers. Visit gstv.com for more information and follow us on LinkedIn and Twitter.
Director, Marketing Communications