GSTV INCREASED SALES ACROSS MULTIPLE CHANNELS FOR LEADING SODA BRAND

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A large carbonated beverage brand ran a national campaign on GSTV in the summer of 2017. IRi used SKU-level data to isolate GSTV's exclusive impact on sales in three different retail channels (Convenience, Grocery, Mass Retailer) for the advertised products. The halo effect on other, un-advertised products in the brand portfolio was also measured.


 
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PRoduct sales at c-stores

$2.2MM incremental sales generated for products featured in campaign

Brand halo at c-stores

$1.7MM incremental sales for additional branded portfolio products 

Cross-Channel Halo Effect

$700k incremental portfolio sales across grocery & mass retailer channels

Source: Sales lift analysis IRi Study Q2 - Q3 2017