GSTV INCREASED VISITS TO TOP QSR BRAND BY +15% 

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A leading national QSR brand promoted an everyday value deal on GSTV, running on screens in Detroit and surrounding markets in 2016. Placed, a leader in foot-traffic attribution research, used its panel of 3.5 million mobile device owners to calculate the impact of the GSTV campaign on incremental visits to the advertised restaurant.


 
 

CONVERSION

38.8% of GSTV impressions were followed by a visit to the QSR within 4 days of exposure.

 
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VISITATION LIFT

GSTV drove +15% lift in visitation translating to +440k incremental visits.

Return on ad spend was approximately $8.38.

Source: Foot traffic attribution Placed study Q3 - Q4 2016.  Placed “Enhanced” methodology --accounts for prior visitation to advertised retailer.