GSTV Drove Awareness and Consideration for a Cash-Back Credit Card

Case Studies
Written By Erik Akerman

Campaign Overview

A large financial advertiser used GSTV’s programmatic capabilities to drive rewards awareness and consideration for one of their cash-back cards.

For our measurement approach, mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; test vs. control lift assessed. Our measurement partner was mfour.

Key Results

+27%

Unaided Brand Awareness

(GSTV-exposed vs. control)

 

+17%

Awareness of Advertised Card

(GSTV-exposed vs. control)

+22%

Application Consideration

(GSTV-exposed vs. control)

 
Source: mfour campaign-exposed / control survey; total respondents: 150e/ 150c.; results statistically significant at the 90%+ CL.
Erik Akerman
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