Through our in-house suite of data and analytics, OCTANE, we supply powerful insights through new transactional, geospatial, and digital behavioral data sources to empower our partners to make data-driven decisions.
We fuel media strategies by providing an enhanced perspective into consumer activity before, during, and after a location-based media exposure. This offering enables advertisers to make data-driven decisions as they develop media strategies, target valuable audiences, and measure campaign ROI.
Brand Impact
High-sample rigorous brand lift studies via mobile geo-fencing across our entire national footprint.
Foot Traffic
Measure real-world lift in visitation to retail locations due to exposure to advertising on GSTV.
Sales Lift
Quantify SKU-level sales impact at convenience, grocery, big box, and beyond.
Our World-class Data Partners
Our Audience
Spending
A young, active, affluent audience, who spends +3.7x more following a fuel transaction
Real People
A Comscore-measured network, with no bots, no fraud and no DVRing
Brand Safe
Premium content curated for a general audience
Engaging
Traveling, dining, listening, shopping, spending, and more while engaging at a pause point in their journey
Targeting Capabilities
Demographic
Geographic
Behavioral
First Party Data
GSTV Drives Campaign Success
GSTV has delivered double-digit increases in retail visitation, millions of dollars in sales lift, and significant increases in brand metrics for some of the world's largest advertisers.
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Increased Cross Channel Sales Lift for a Top Soft Drink Brand
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Drove Top-Of-Mind and Mid-Funnel Impact for Insurers
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Increased Incremental Dealer Visits for Leading Automakers
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Boosted Theater Viewing Intent for a Major Studio Title
Get in Touch
Interested in learning more about our measurement solutions? Submit your information and our team will reach out.
