
In a world of passive scrolling and fleeting impressions, it’s the in-real-life, in-the-moment experiences that break through—moments that spark emotion, build connection, and inspire action.
MAGNA and GSTV have released “The Power of Video Everywhere”—a new research study that highlights how reaching consumers off the couch and outside the home can significantly influence purchase behavior.
Get an inside look at GSTV’s first “Summer of Drive” campaign, which blends branded content, at-the-pump activations and measurement tools.
Latest News
Get an inside look at GSTV’s first “Summer of Drive” campaign, which blends branded content, at-the-pump activations and measurement tools.
Today, the National Center for Missing & Exploited Children (NCMEC), in partnership with GSTV, is launching a powerful nationwide campaign to help find Kevin Verville Jr., who was abducted as an infant from Oceanside, California in 1980.
All but the wealthiest consumers are opting to drive as gas and rental car costs stay lower than last year.
Case Studies
GSTV drove significant incremental sales for a growing sports drink brand, achieving a +4.7% C-Store sales lift and a +4.0% MULO sales lift for core brand SKUs. This 7-week Q4 campaign, reaching 25 million impressions, delivered an impressive incremental Return on Ad Spend (ROAS) of $3.35 across the total brand by expanding reach with hockey-focused creative in NHL markets.
GSTV significantly drove restaurant visits and in-store sales for a fast casual chain, achieving an impressive +137% visitation lift and a +2.8x in-store sales lift with contextually relevant creative. This 9-week Q4 campaign, reaching 2.4 million impressions, delivered an exceptional incremental Return on Ad Spend (ROAS) of $29.35.
GSTV dramatically increased a national QSR's in-store sales by tripling them for a summer value promotion, achieving an impressive +116% visitation lift among exposed consumers. This 14-week Q2-Q3 campaign, with 33 million impressions, delivered an exceptional incremental Return on Ad Spend (ROAS) of $17.85, showcasing GSTV's powerful ability to drive walk-in traffic and direct sales.
GSTV successfully drove cross-channel sales for a co-branded beer and snack campaign, generating sales lifts of +3.7% for beer and +3.0% for snacks in C-Stores, and +3.1% for beer and +2.5% for snacks in MULO. This 5-week Q3 campaign delivered an impressive $23 incremental Return on Ad Spend across both brands by promoting them as a perfect pairing.
Insights
In a world of passive scrolling and fleeting impressions, it’s the in-real-life, in-the-moment experiences that break through—moments that spark emotion, build connection, and inspire action.
MAGNA and GSTV have released “The Power of Video Everywhere”—a new research study that highlights how reaching consumers off the couch and outside the home can significantly influence purchase behavior.
Learn more about how summer travelers are gearing up for the Summer of Drive! [INFOGRAPHIC]
Culture
This Black History Month, we focused on the theme, “Honoring, Celebrating, and Reflecting Together” to guide our conversations and actions. Hear more from our team members about how they are reflecting on identity and community.
With National Hispanic Heritage month in full swing from September 15th through October 15th, there is no better time to celebrate…
Pride, a celebration of queer identity during the month of June, is an opportunity to reflect on shared history and community…
As we honor and celebrate Asian American and Pacific Islander Heritage Month in May, we are reminded of the different aspects that make up culture.
Everything You Want To Know, On-The-Go
GSTV programming consists of custom-produced and curated 3rd-party content segments that entertain, inform, and engage viewers with a full sight, sound, and motion video experience
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