GSTV Drives Double-Digit Retail Visitation Lift for Telecom Brand's Store Openings

Case Studies
Written By Erik Akerman

Campaign Overview

A leading telecom service provider partnered with GSTV throughout 2022 to support grand openings for new retail locations across the US.

For our measurement approach, GSTV campaign viewers were tracked post-exposure for visitation to advertised retailer; conversion rate was compared to behaviorally-matched control to assess lift. Measured with FOURSQUARE.

Key Results

+15.9%

Visitation Lift

to new stores

 

+36k

Incremental Store Visits

+15x

More Efficient CPIV

(Vs. FSQ industry norm)

 

Source: Foursquare campaign analysis, conversion window = 14 days, results 99% statistically significant.

Erik Akerman
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