GSTV Efficiently Drives Incremental Foot Traffic and Sales for Auto Parts Retailer

Campaign Overview

National auto parts retailer promoted their oil change deal on GSTV to drive store visits and sales in Q3 2023.

For our measurement approach, GSTV campaign viewers were tracked post-exposure for visitation to advertised tire retailer; conversion rate was compared to behaviorally-matched control to assess lift. Measured with FOURSQUARE.

Key Results

+12%

Visitation Lift

(GSTV-exposed vs. control)

$53

ROAS

+9x

More Efficient CPIV

(vs. auto retail norms)

Source: Foursquare campaign analysis, conversion window = 30 days, results 99% statistically significant