GSTV Significantly Impacts Awareness of a Cash-Back Credit Card

Case Studies
Written By Erik Akerman

Campaign Overview

A major credit card provider used GSTV’s programmatic network to promote gas and retail cash-back rewards, and drive consideration to apply among non-users.

For our measurement approach, Mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; test vs. control lift assessed. Measured with mfour.

Key Results

+45%

Unaided Brand Awareness

(GSTV-Exposed vs. Control)

 

+33%

Cash-Back Category Recall

(GSTV-Exposed vs. Control)

+21%

Application Consideration

(GSTV-Exposed vs. Control)

 

Source: mfour campaign-exposed / control survey; total respondents: Total respondents: 200e/200c; Non-Owners: 168c/153e.; results are statistically significant at the 95%+ CL.

Erik Akerman
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