GSTV Drives Convenience Store Lottery Ticket Sales
Reach an Audience
of Lottery Players.
1 in 2 of all Lottery Tickets are Sold at C-Stores
GSTV Viewers are 30% More Likely to be Heavy Lottery Ticket Purchasers
62% of Fuelers Visited the C-Store on their Most Recent Visit to the Gas Station
+27% Lift in Reported
Purchase of Lottery Tickets after Fueling
Source: Readyconvenience.com. MRI-Simmons, Spring 2023 Doublebase, A18+ vs. gen pop who have seen video ads at gas stations in the past 30 days . GSTV Audience Survey via MFour, 2021. Mfour Lottery campaign survey, Q3Q4 2023. Reported lottery sales same day as fuel up, exposed vs. control.
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