GSTV Drives Higher Consideration Among Key Demo for a Cruise Line

Case Studies
Written By Hueman Studio

Campaign Overview

An international cruise line worked with GSTV to grow brand perception and consideration among their key demographic audience during the busy booking season.

For our measurement approach, mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; test vs. control lift assessed. Our measurement partner was mfour.

Key Results

+84%

Brand Awareness Among Key Demo

(GSTV-Exposed vs. Control)

 

+31%

Agreement with Brand Statements Among Key Demo

(GSTV-Exposed vs. Control)

+26%

Brand Consideration Among Key Demo

(GSTV-Exposed vs. Control)

 
Source: mfour campaign-exposed / control survey; total respondents: 150e/150c; unaided awareness / brand statement agreement lifts are statistically significant at the 80%+CL.
Hueman Studio

People first, design second. Hueman Studio combines strategy, positioning, and people-centered design to create powerful brands, websites, and visuals that engage your audience and help you grow.

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