GSTV Drove Recall and Action Intent for a Public Health Campaign

Campaign Overview

An organization backed by a state government leveraged GSTV to promote resources for those seeking to quit tobacco.

For our measurement approach, mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; test vs. control lift assessed. Our measurement partner was mfour.

Key Results

55%

Recalled Seeing the Ad on GSTV

(among GSTV-exposed)

+21%

Intent to Quit Tobacco

(GSTV-exposed vs. control)

Source: mfour campaign-exposed / control survey; total respondents: 150e/150c; results statistically significant at the 90%+ CL