GSTV Drives Awareness and Booking Consideration for Beach Destination

Case Studies
Written By Erik Akerman

Campaign Overview

The tourism board for a popular beach town used interactive capabilities on GSTV screens to promote vacation consideration and planning.

For our measurement approach, Mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; test vs. control lift assessed. Measured with mfour.

Key Results

+88%

Unaided Awareness

(GSTV-Exposed vs. Control)

 

+20%

Brand Opinion

(GSTV-Exposed vs. Control)

+33%

Visit Consideration

(GSTV-Exposed vs. Control)

 

Source: Mfour mobile survey, campaign-exposed (n=150) vs. unexposed (n=150). Results statistically significant at 80%+ CL. Key demo = A35+.

Erik Akerman
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