GSTV Drives Incremental Dealer Visits for a Leading Automaker

Case Studies
Written By Hueman Studio

Campaign Overview

A major auto brand partnered with GSTV to drive dealership traffic during their annual year-end sales event, using a national footprint with general market and audience-targeted locations.

For our measurement approach, GSTV campaign viewers were tracked post-exposure for visitation to advertised brand dealers; conversion rate was compared to behaviorally-matched control to assess lift. Our measurement partner was FOURSQUARE.

Key Results

+6.3%

Dealer Visitation Lift

Among All Sites

 

+11.0%

Dealer Visitation Lift

Among Targeted Sites

+8x

More Efficient CPIV

vs. Industry Benchmark

 
Source: Foursquare campaign analysis. Post-exposure visitation window = 30 days. Results 99% statistically significant.
Industry norms via Foursquare, 2H 2020.
Hueman Studio

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GSTV Drives Incremental Dealer Visits for a Leading Automaker