GSTV Drives Cross-Channel Sales Lift for a Top Soft Drink Brand

Campaign Overview

GSTV worked with a leading soft drink brand to drive sales by running a national campaign focused on road trip travel.

For our measurement approach, Circana modeled campaign impact on brand SKUs by channel, using store-level data to isolate GSTV-influenced lift to volume sales. Our measurement partner was Circana.

Key Results

+3.6%

C-Store Sales Lift

(Advertised Product)

+2.7%

MULO Sales Lift

(Advertised Product)

$13MM

Incremental Advertised

Product Sales

Source: Circana cross-sectional regression model, p-value <.001.