WHO WE ARE

Back in 2006, our founders had a vision to provide the most informative and entertaining media experience to mobile consumers at a natural pause point in their consumer journey. That vision became a reality with a five location test in Dallas, TX. Fast-forward a decade later and the world has changed dramatically and continues to accelerate...and so have we.

Our goal to deliver the most engaging location-based video experience in the US leapt forward in 2017 when Gas Station TV and Verifone Pump Media combined teams, talent and experience to create the new GSTV. We combined the two largest companies in our sector into a unified national solution now operating in over 200 DMA's and growing each month. And we're using our national scale to inform best-in-class solutions for brands and retailers and entertaining content for our consumer audience.

We now engage 1 in 3 adults on a monthly basis with hundreds of millions of individual 1-to-1 interactions to entertain, inform, connect and deliver a moment that moves today and matters tomorrow. We're growing rapidly each year with our industry partners and delivering targeted campaigns with proven business results to our advertising partners. We're excited about the road ahead and can't wait for you to join us on the ride. 

 

MEET OUR TEAM

 
Sean McCaffrey is President and CEO of the new GSTV. In this role, Sean’s focus is driving business growth through understanding the evolution of the media landscape, the consumer journey and consumer behavioral insights leveraging data, technology and scale of the new GSTV platform. Since joining the company, Sean has energized GSTV’s customer base and partnerships through a series of key executive hires, data and analytics partnerships and driving the evolution of the company’s unique national video network. He and the team continue a relentless focus on delivering value to brand, agency and retailer partners while building a fresh and entertaining consumer experience across the country.    Click here for more   >>>

Sean McCaffrey is President and CEO of the new GSTV. In this role, Sean’s focus is driving business growth through understanding the evolution of the media landscape, the consumer journey and consumer behavioral insights leveraging data, technology and scale of the new GSTV platform. Since joining the company, Sean has energized GSTV’s customer base and partnerships through a series of key executive hires, data and analytics partnerships and driving the evolution of the company’s unique national video network. He and the team continue a relentless focus on delivering value to brand, agency and retailer partners while building a fresh and entertaining consumer experience across the country.

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SEAN MCCAFFREY
President & CEO

Jon Peach is CFO and leads GSTV’s finance, accounting, strategy, human resources and business transformation functions with 10+ years of leadership experience for firms such as LexisNexis and Procter & Gamble. At P&G, he helped drive growth and go-to-market execution for such billion dollar brands as Charmin and Pampers. Prior to GSTV, Jon served as CFO for Gale, a leading library resource provider.    Click here for more   >>>

Jon Peach is CFO and leads GSTV’s finance, accounting, strategy, human resources and business transformation functions with 10+ years of leadership experience for firms such as LexisNexis and Procter & Gamble. At P&G, he helped drive growth and go-to-market execution for such billion dollar brands as Charmin and Pampers. Prior to GSTV, Jon served as CFO for Gale, a leading library resource provider.

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Jon Peach
CFO

Scott Pawloski, EVP, Client Partnerships, leads client partnerships and revenue functions with 20+ years of experience overseeing high-performance teams for companies like Microsoft, Yahoo!, Global Eagle, and Quantcast. He is an established leader with a proven track record of building and growing premier global organizations of 100+ professionals and over $300M in annual revenue. He also built and grew multiple sales organizations to over $100M in annual sales.    Click here for more   >>>

Scott Pawloski, EVP, Client Partnerships, leads client partnerships and revenue functions with 20+ years of experience overseeing high-performance teams for companies like Microsoft, Yahoo!, Global Eagle, and Quantcast. He is an established leader with a proven track record of building and growing premier global organizations of 100+ professionals and over $300M in annual revenue. He also built and grew multiple sales organizations to over $100M in annual sales.

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Scott Pawloski
EVP, Client partnerships

As Senior Vice President of Business Operations at GSTV, Violeta Ivezaj is responsible for driving growth for the GSTV brand, its partners and viewers through strategic media operations and engaging consumer experiences. She brings 15+ years of operational and media experience, and since joining GSTV in 2013, Violeta has played a crucial role in the evolution and growth of the fuel media marketplace and establishment of GSTV as a national video network.    Click here for more   >>>

As Senior Vice President of Business Operations at GSTV, Violeta Ivezaj is responsible for driving growth for the GSTV brand, its partners and viewers through strategic media operations and engaging consumer experiences. She brings 15+ years of operational and media experience, and since joining GSTV in 2013, Violeta has played a crucial role in the evolution and growth of the fuel media marketplace and establishment of GSTV as a national video network.

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violeta ivezaj
SVP, Business Operations

Megan King is GSTV’s Director of Human Resources, responsible for driving strategy, engagement and leveraging human resources for sustainable growth. Megan is passionate about people, strategy and creative big picture approaches. Prior to GSTV, Megan built her career foundation working at non-profits and tech startups in the San Francisco Bay Area and returned to Michigan in 2014.    Click here for more   >>>

Megan King is GSTV’s Director of Human Resources, responsible for driving strategy, engagement and leveraging human resources for sustainable growth. Megan is passionate about people, strategy and creative big picture approaches. Prior to GSTV, Megan built her career foundation working at non-profits and tech startups in the San Francisco Bay Area and returned to Michigan in 2014.

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Megan King
Director, Human Resources

Eric Z. Sherman is the Senior Vice President of Insights & Analytics at GSTV. Reporting to the CEO, Eric oversees audience insights, ad effectiveness research and data strategy. He is currently building the company’s advanced audience measurement, marketing attribution and geospatial analytics practice.    Click here for more   >>>

Eric Z. Sherman is the Senior Vice President of Insights & Analytics at GSTV. Reporting to the CEO, Eric oversees audience insights, ad effectiveness research and data strategy. He is currently building the company’s advanced audience measurement, marketing attribution and geospatial analytics practice.

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eric sherman
SVP, Insights & Analytics

Laura Bishop, SVP, Mid-Market, joins GSTV after more than 17 years with Comcast and NBC Universal, where she held a variety of sales leadership roles. Most recently, she oversaw a team of national sellers responsible for selling the NBC portfolio across broadcast, cable and digital. She resides in Rochester Hills with her two wonderful children and is a graduate of Michigan State University with a BA in communications – Go Green!

Go To Road Trip Song: Life is a Highway – Tom Cochrane

Laura Bishop
SVP, Mid-market

As the Creative Director, Kristi Gehring leads the IGNITE Content + Creative Studio with over 10 years of production experience in the digital out of home industry. IGNITE interprets a brand’s needs into creative and contextual initiatives for the GSTV audience by conceptualizing and building custom brand creative and network content. Kristi is a graduate of the University of Wisconsin, and in her free time enjoys volleyball, gardening and outdoor adventures.

First Car: 1986 White Chevy Celebrity

Kristi Gehring
Creative director

Sabina Klein, VP, Shopper Marketing, is responsible for the development and execution of GSTV’s national shopper marketing strategy, leveraging the company’s scale and unique environment to create effective co-marketing opportunities. In her previous role as Vice President, Group Sales Manager at News America Marketing, Sabina led top performing CPG sales teams as well as ran shopper marketing for the northeast territory. Sabina is a graduate of Cornell University, residing on the Upper East Side of Manhattan with her husband and two daughters.

Go To Road Trip Song: Go Your Own Way – Fleetwood Mac

Sabina Klein
VP, Shopper Marketing

As VP, Digital Partnerships, David Kovall, leads GSTV’s programmatic strategy, sales and operations, Dave is responsible for digital partnerships and overseeing the company’s growing programmatic capabilities. In this role, Dave supports the sales org and manages third party technology partners that enable the GSTV programmatic business. Before joining GSTV, Dave previously led sales and innovation at ZOOM Media where he also built their programmatic business.

Go To Road Trip Song: You Enjoy Myself – Phish

David Kovall
VP, Digital Partnerships

Terry Lavin, RVP, Client Partnerships, East, is a 20-year media industry expert who led sales efforts at numerous publishers, including Forbes.com and Business Insider. He also wrote for the E!Channel, produced an Off-Broadway play, and was published in The New York Times with a story about his family history. Terry is a graduate of Loyola Marymount University in Los Angeles, CA with a Bachelor of Arts in history. He currently lives in Manhattan, NY with his wife.

First Car: 1981 Toyota Celica Hatchback

Terry Lavin
RVP, Client Partnerships, East

 

PJ Miele, RVP, Client Partnerships, West, has been a leader and early adopter of digital marketing, data and technology for over 20 years. Having worked at Yahoo!, Experian, AOL and Verizon, PJ’s has developed solutions for the world’s largest brands across the entire marketing funnel. PJ graduated from U.C. Santa Barbara with a BA in economics and currently lives in Manhattan Beach, CA with his wife, three boys and dog.

First Car: 500 hp Jeep SRT


PJ Miele
RVP, Client Partnerships, West